What do you call it?

Posted on 17. Dec, 2009 by Ross West in Blog

What do you call sending your buyer an email with images of your styles they can click on to order? “Email Marketing” sounds like a self serving newsletter. How about “Line Presentations by Email”?

Screen Capture of Samples by Email

Screen Capture of Samples by Email

In the real world people buy from people. Buyers don’t go to a B2B website and just place an order. Buyers talk to their rep and their rep suggests an assortment of styles that meet their needs. Threadvine allows reps to send those suggested assortments with images of the styles by email to their buyers. And their buyers can click on them to place an order – an instant sale.

But, what do you call it? Hey – maybe we call it “Instant Sale”…

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